Sentilink
Project Type
Creative Direction
Mural Design
Office Branding
Illustration
Animation Design
Employee Swag & Merchandise
Industry
Financial Technology
Deliverables
Brand Identity
Office Mural
Custom Illustrations
Office Branding
Animation
Employee Swag
Merchandise Design
Long story short
At Disco Ave Agency, we had an exciting time revamping SentiLink’s office space into a vibrant and inspiring hub. Our mission was clear: to craft an environment that reflects SentiLink’s innovative ethos and invigorates their team daily. From a captivating mural to bespoke illustrations and themed meeting rooms, every aspect of the office was carefully curated to embody SentiLink’s brand essence. Vibrant colors, dynamic typography, and engaging animations breathe life into the space, fostering creativity and collaboration. The transformation has yielded remarkable results: heightened employee engagement, strengthened brand loyalty, and positive client impressions. This project exemplifies our commitment to delivering immersive brand experiences that leave a lasting impact.
SentiLink, a trailblazer in fraud prevention and identity verification, is dedicated to securing the financial world with innovative solutions. As they expanded across multiple U.S. cities, they sought a cohesive and vibrant brand presence that would unify their teams and showcase their commitment to innovation and security. Transforming their office space into a visual masterpiece was an absolute blast.
Setting the stage
The challenge was to develop a cohesive brand identity for SentiLink’s office that matched the dynamism and innovation of its brand ethos. The goal was not simply to redecorate but to create an immersive experience that reflected SentiLink’s mission and values while fostering creativity in the workplace.
The Challenge
Road to Success
This wasn’t just about slapping some paint on the walls; it was about creating an immersive experience that reflected SentiLink’s mission and values, enhancing their workspace to foster creativity and collaboration. Our goal was to establish a dynamic brand presence across multiple touchpoints throughout their offices to boost employee engagement and morale, and to leave a lasting impression on clients.
Strategic Branding Elements
Office Mural
We designed a show-stopping mural that serves as the centerpiece of SentiLink’s office. Drawing inspiration from their brand colors and innovative spirit, the mural features bold shapes, dynamic lines, and a touch of whimsy, transforming the office into an engaging and vibrant space.
Custom Illustrations
Each illustration was meticulously crafted to reflect SentiLink’s unique personality and vision. These custom artworks are strategically placed throughout the office to add a personal touch and enhance the overall aesthetic.
Employee Swag & Merchandise
We developed a range of branded merchandise, from employee swag like T-shirts and notebooks to client gifts. Each item was designed to be both functional and stylish, reinforcing the SentiLink brand at every touchpoint.
Animation Design
To add an extra layer of dynamism, we created animated graphics that are displayed on screens throughout the office. These animations bring SentiLink’s brand to life, adding a modern and interactive element to the workspace.
Our Impact
The transformation of SentiLink’s office space has had a significant impact:
Enhanced Employee Engagement: The vibrant and dynamic environment has boosted morale and fostered creativity.
Increased Brand Loyalty: The cohesive branding and engaging design elements have strengthened the connection between employees and the SentiLink brand.
Positive Client Impressions: The branded office space leaves a lasting impression on clients, showcasing SentiLink’s commitment to innovation and excellence.
Conclusion
The recent launch of Desert Works Propulsion’s new branding and the introduction of more strategic content creation mark a milestone in solidifying their reputation as an industry leader in aerospace technology. Our collaborative efforts at Disco Ave Agency have not only elevated their brand identity but also sparked notable growth and engagement.